Jul 25, 2023
Sarah Burke, the editor-in-chief of Them, a platform for LGBTQ+ people from Condé Nast is our guest this week on Coffee with a Journalist. Sarah discusses the target audience and focus of stories for Them readers, as well as who to pitch from the publication, specifically the section editors. She shares valuable tips on how to craft compelling subject lines to catch her and her team's attention. Sarah emphasizes the importance of subject lines in determining whether the sender is familiar with the site and its coverage. Sarah also prefers in-person interviews and bullet points for easier digestion.